Last Updated on December 30, 2020 by Jay
Influencer marketing has undoubtedly become one of the most commonly employed marketing methods of businesses. Regardless of their industry and size, most companies use influencers to promote their products. Having in mind that influencers are people with hundreds of thousands and even millions of followers on social media, business ensure their product(s) will be seen by their target audience.
Although influencers boost marketing campaigns and sales, one has to be careful which influencer(s) they choose to represent their products. It’s because they have to be followed by the target audience (potential buyers). Failing to choose the right person to market your product(s) will lead to bad marketing and campaign without results.
Apart from choosing the right influencer(s), you need to make sure you use the right social media influencer marketing platform. It will help you find and screen new talent while managing various campaigns.
While these platforms work their magic, they are not equally good or suitable for your business. In order to help you choose the best one for your business, here we present the top 10 social media influencer marketing platforms on the market.
Top 10 Social Media Influencer Marketing Platforms
Formerly known as Revfluence, AspireIQ is an affordable self-service platform that comes with plenty of services. It offers transparent solutions for influencer marketing, campaign management, and content creation services.
They have a database of around 500.000 influencers who are screened before being accepted (if they have applied on their own). But, they also use an algorithm to find more potential influencers. Users can look for the one(s) they need based on multiple criteria or use the “Quickmatch” feature to get presented with an influencer that matches their preferences.
This platform is made of four components:
- influencers database
- CRM software for influencer management
- analytics dashboard
- content library for exporting content and tracking its results across social media platforms.
What makes this platform one of the best on the market are its numerous tool and services, including:
- influencer discovery
- influencer payments
- campaign management
- relationship management
- tracking and reports (analytics)
- content usage rights for repurposing influencer content
AspireIQ specializes in working with renowned brands like Calvin Klein and GrubHub. Unlike other platforms, it doesn’t take a percentage of any payments and all the relationships are direct.
It supports the biggest social media platforms, including Facebook, Instagram, Twitter, YourTube, Pinterest, as well as Blogs.
Starting as a web-based talent agency for athletics, Julius turned into a fully-featured influencer management platform. With over 50.000 influencers, it allows you to find new faces and manage your campaigns with ease.
This platform has a user-friendly interface that is easy to understand and use. Although it looks simple, it features an in-depth search engine that helps you search for influencers based on a lot of specific criteria. Once you find the ones you like, you can compare them, up to 5 at once, to determine which one is the best fit for your campaign.
Apart from offering influencer search, Julius also provides users with workflows, influencer campaign reports, third-party analytics, and campaign management services.
It works across Facebook, Instagram, Twitter, Pinterest, YouTube, and the gaming platform Twitch.
This New-York based company offers one of the largest influencer marketing databases with 12 million of influencers. They offer full demographic data on influencers’ followers to give you all information you need for choosing the best influencer for your campaign.
They target large businesses and have four pricing plans: Standard, Pro, Platinum, and Enterprise. While the Standard plan has limited monthly searches, the other plans don’t. Plus, you get access to lists of influencers, their contact information, user logins, and exports.
Once you find the influencers that match your search criteria, HYPR gives you tracking cards for each influencer. These cards contain detailed data on the influencers and their followers to make it easier for you to find the one that matches your target audience.
Apart from the influencer search, engagement, outreach, and audience demographics, HYPR also offers influencer marketing management services, performance, tracking with conversion, attribution, audience health, global influencer payment, and fraud detection.
It’s available across Facebook, Instagram, Twitter, YouTube, and Pinterest.
Formerly known as SocialEdge, CreatorIQ is a leading influencer marketing enterprise platform with 15 million influencer accounts in their system. It targets big businesses (enterprises) because it does in-depth influencer research and management using the latest technology.
Their technology simplifies the influencer marketing process, identifies follower fraud, inauthentic influencers, and inflated reach metrics. In that way, it shows the real picture of each influencer and their data. Their AI-powered algorithm analyzes over 1 billion public social accounts and checks them against specific criteria to make sure they are reliable and real. Moreover, it uses AI to analyze all types of content in detail in minutes.
CreatorIQ features a user-friendly, polished, and efficient interface and includes all the tools and features customers could ask for. It provides users with fully customizable analytics and reports for each brand’s portal. Also, it provides a white-label service and authenticates and reports on KPIs, such as views of Instagram stories.
This platform supports all famous social media platforms, including Facebook, Instagram, YoutTube, Twitter, Pinterest, Blogs, and the gaming platform Twitch.
Mavrck found its place on this ist due to its numerous incredible features. With a database of 2.5 million influencers, this platform allows you to find the best one for your campaign. Unlike other platforms, this one connects to your digital presence, so that when you create campaign brief and choose the influencers, everything is published to a white-labeled independent microsite or a plugin with your website, app, and newsletter.
Another thing that differs this platform from the rest is that you have to set up and define your campaign first and then look for influencers. Once that’s done, you can search for influencers by certain criteria using the discovery tool. Optionally, you can recruit influencers you have already worked with.
Apart from the influencer search and discovery feature, Mavrck offers managed services, workflow manager, white-labeling, influencer relationship management, measuring of sales and ROI, bot detection software and brand safety evaluation, and influencer marketing training.
Mavrck is available across all popular social media platforms, including Facebook, Instagram, Twitter, YoutTube, TikTok, Pinterest, Twitch, and Blogs.
Influencity is defined as an all-in-one influencer marketing platform that is used by some renowned companies like Samsung. Its database includes data from Instagram with over 55 million accounts indexed. It also features detailed reporting for measuring the success of your campaigns.
Influencer discovery is based on profiles from Instagram. In order to find potential influencers, you can use some of the numerous search filters, from demographics to psychographics. Each filter has a range of options to ensure you find the best ambassador for your brand.
If you don’t want to bother choosing all those filters, you can use the “lookalike” option. This feature allows you to find influencers based on their similarity to well-known influencers. For instance, you may want an influencer with similar characteristics (followers, interests, etc.) like Kylie Jenner.
Apart from influencer search and discovery, Influencity also offers influencer analysis, influencer relationship management, result forecast and measurement, and campaign management.
While this platform has a user-friendly interface that is very easy to use, it lacks social media platform availability. Therefore, you can only use it for Instagram, Twitter, Tik Tok, and YouTube.
7. Neo Reach
When looking for an established influencer marketing platform that has been around for longer, Neo Reach might be the one for you. It belongs to the older generation of this kind of platform and targets large companies.
This platform offers a pretty large database of over 5 million influencers. In order to find authentic influencers, it uses a sophisticated algorithm that looks for relevant data on the social web. Finding potential influencers is easy as it offers over 40 filters to choose from, including demographic and psychographic features. Once selected, Neo Reach’s AI finds the influencers that match your criteria best.
Apart from the influencer search and discovery service, Neo Reach also offers campaign management services. They come with numerous features, including trackable link technology, API integration, bot detection, and managed services across blogs and social media. Moreover, this platform has its own method for calculating your ROI, called Influencer Media Value (IMV). Using this feature, it shows you the real value of your influencer marketing campaigns.
Neo Reach is available for Facebook, Instagram, Twitter, Pinterest, Snapchat, and YouTube.
If you are a small business, Heepsy may be the best choice for you. It offers a great free plan without compromising the services they offer.
This platform is amazing and allows you to find influencers fast and easily. You can search based on numerous targeting features, including demographics, location, keywords, metrics, and contact information. Additionally, it provides you with details on influencers’ audience, such as their location, age, interest, etc. It also provides information about the brands they’ve worked with and their results from those campaigns.
Heepsy is very easy to use and allows you to find the right influencer(s) for your campaign(s). Apart from searching for influencers, you can also see their stats, create lists of influencers, and contact them at scale.
One drawback of this platform is that it’s only available for Instagram and YouTube. Although you are limited regarding social media choice, you still got two of the most common platforms where influencer marketing is used.
What started as a music recommendation engine, turned into one of the leading social media influencer marketing platforms. Although relatively new (founded in 2015), Tagger quickly grew and turned into an all-in-one platform for searching and discovering influencers and managing campaigns.
Finding potential influencers for your campaigns is easy as there are many filters (criteria) you can choose from. Moreover, you can see their followers and statistics about them, such as demographics and interests. Plus, it allows you to find “lookalike” audiences, thus pointing out other potential influencers.
Apart from finding and managing influencers, Tagger allows you to create campaigns, track their progress, analyze their performance, calculate your ROI, engagement, conversions, CPE, and audience data. Thanks to its workflow tools, you can collaborate and communicate with influencers and everyone involved without much hassle. Unlike other platforms, Tagger allows you to do thorough competitor research to see their social presence, audience, and other data.
Tagger is available for Facebook, Instagram, Twitter, and YouTube.
The last, but not less amazing social media influencer marketing platform on our list is Tapinfluence. It’s one of the more established platforms on the market, which aims to large companies with a huge budget. What makes it stand out from the crowd is that it uses analytical software to find the best-quality influencers. Although listing social media influencers, they seem to focus more on blogging as influencer marketing.
With Tapinfluence, you can search and discover influencers with ease as the platform does the hard work of the actual searching for the best in this field. So, you only need to choose the criteria and sit while the platform looks for influencers. Moreover, it offers an influencer outreach service.
In addition, Tapinfluence comes with an amazing campaign management service which includes a wide array of tools. They are among the most comprehensive tools on influencer marketing platforms, which allows companies to scale their marketing easily. WIth its TapFire service, this platform helps you boost your content to reach more audiences with minimal effort.
Tapinfluence is available on the biggest social media channels, including Facebook, Instagram, Twitter, Pinterest, YouTube, and Blogs.
How to Choose the Best Social Media Influencer Marketing Platform for Your Business?
As you can see, there are many social media influencer marketing platforms on the market. Which one you choose depends on your business, the size of your company, and your budget. But, it also depends on the characteristics of the platform itself. Namely, when choosing a platform your company will use for finding influencers for their campaigns, you need to consider the following features:
- Number of Influencers – The more influencers a platform has in its database the better. This allows you to choose from a greater number of potential ambassadors and find the best one for your campaign.
- Search Criteria – This feature is what makes finding an influencer easy or difficult. Therefore, you should always look for platforms that offer as many search criteria (filters) as possible.
- Multiple Campaign Options – This feature allows you to run multiple campaigns with different goals and requirements. If you want to have this freedom, you need to look for a platform that has this service.
- Clear information on Influencer Requirements and Rates – This feature ensures you exactly know what the potential influencers want from companies and their rate.
- Reporting Tools – They allow you to track your campaigns and see their results. Also, they show which influencers drove the most traffic to your website or social pages or which ones made the most sales or similar.
- Availability – Although most of these platforms are available for the most common social media channels, you should check if they are available for specific channels, like Snapchat, TikTok, and Twitch.