Influencer marketing has undoubtedly become one of the most commonly employed marketing methods of businesses. Regardless of their industry and size, most companies use influencers to promote their products. Having in mind that influencers are people with hundreds of thousands and even millions of followers on social media, business ensure their product(s) will be seen by their target audience. Although influencers boost marketing campaigns and sales, one has to be careful which influencer(s) they choose to represent their products. It’s because they have to be followed by the target audience (potential buyers). Failing to choose the right person to market…