IMO PPC is essential to launch a new product. Like I said before, our goal on our first order is not necessary to make a huge profit, but to generate enough sales velocity that will increase our rankings.
And of course, PPC is a great method to bring attention to our product!
Here you can see that the first 3 results for Garlic Press as Sponsored / PPC results. This means these results are given to the person places the highest bid through Amazon’s PPC / Promotion platform.
Auto PPC Campaign
If you have no experience with PPC you can just turn on the automatic PPC campaign. Set the default bid to $1 and let it run for 2 weeks. Amazon will automatically build a PPC campaign for you based on the keywords you have entered in your listing.
After 2 weeks you can analyse your campaign; remove non-converting keywords and increase the bid on well-performing keywords.
Manual PPC Campaign
If you already have experience with PPC you can right away start with a manual PPC campaign. Input the keywords you have gathered, let it run for a couple of weeks, analyze & adjust!